"The new logo and brand will allow us to share concise and effective messaging about the strengths of the Jacksonville business and agricultural community along with the quality-of-life amenities that are important for our residents and visitors," Lisa Musch, president of the Chamber, said. She said the new logos highlight and share Jacksonville’s historic architecture and character. Judy Tighe, executive director of Jacksonville Main Street, said the city has an amazing story to tell that will entice new people and enterprises to make Jacksonville their destination. Working together makes it easier to achieve great things for Jacksonville." It will help us in recruiting people to the area to live and to welcome people who visit. "It's a commitment to a unified approach to make Jacksonville a place where people want to live, work and play. "The rebrand is more than just a new logo," Jamison said. It won't happen overnight, but this is a great first step," Ezard said. "It will take time for all of us to get rid of all the old stationery. But this really got going this spring."Įzard said that while everyone liked their logos, now was the perfect time to rebrand Jacksonville. We talked about a rebrand when I was city clerk, which was about 17 years ago. "Brittany got all the groups working together. It's been a long time coming," Jacksonville Mayor Andy Ezard said. The vintage font used to spell Jacksonville represents the history of the city and the strong, blue-collar roots of its citizens, past and present. Duncan Mansion, the homes along State Street and the Strawn Art Gallery. The parallel lines above and below the word Jacksonville emphasizes the stability of the community while referencing the city's 19th century architecture such as what is found at the Gov. The "IL" in Jacksonville identifies the city's location in Illinois, as opposed to other Jacksonvilles that dot the map of the United States. The half-star icon that rises from the top represents the Big Eli wheel and recalls a sunrise, which is a symbol of opportunity. The logos also differ in that each has a specific primary color to create brand unity. Each version shares the same typeface and half-star icon. Each part of the logo has a specific significance. to Capitol Records, where hundreds of thousands of Beatles albums were pressed. The brand package was inspired by the city's history as a manufacturing hub, from the Eli Bridge Co. "We worked with McHenry County and coordinated with tourism, county government and economic development. "This is the third rebrand we've done in two years and our second multigovernmental project," Randy McDaniels, president of the marketing firm, said.
The logos were created by McDaniels Marketing of Pekin to develop a strong brand that established cohesion between all five entities and highlighted the city's most desirable attributes. "The five entities dedicated to this brand redesign work extremely well together, which is the reason we were finally successful in bringing a new Jacksonville brand to fruition after 20 years of conversation," she said.
"Community leaders have long discussed the importance of working with one another to market Jacksonville in one voice," Kristin Jamison, president of the Jacksonville Regional Economic Development Corporation, said. The new logo is actually a family of logos for the CVB, the city of Jacksonville, the Jacksonville Area Chamber of Commerce, the Jacksonville Regional Economic Development Corporation, and Jacksonville Main Street.
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